Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 YuMe has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 181 other categories.

2 MSN Ads is leading in Reproductive Health and Animal Products & Service.

Geography

1 YuMe is leading in most countries, including France, United States, Mexico, Spain and 151 other countries.

2 MSN Ads is leading in Singapore, Hong Kong, Timor-leste, Maldives and one other country.