Market Share by Top Websites

1 MSN Ads is leading in The Entire Web.

2 YuMe is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Religion & Spirituality, Technology News and 57 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 43 other categories.


1 YuMe is leading in most countries, including United States, Spain, Sweden, Mexico and 23 other countries.

2 MSN Ads is leading in India, Thailand, Indonesia, Australia and 16 other countries.