Market Share by Top Websites

1 MSN Ads is leading in The Entire Web.

2 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Sports, Religion & Spirituality and 61 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 43 other categories.


1 YuMe is leading in most countries, including United States, Spain, Germany, Sweden and 24 other countries.

2 MSN Ads is leading in India, Canada, Brazil, Australia and 18 other countries.