Market Share by Top Websites

1 YuMe is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, MSN Ads is clearly lagging behind, losing to YuMe in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including News & Media, Computer & Electronics, Sports, Religion & Spirituality and 61 other categories.

2 YuMe is leading in People & Society, Arts & Entertainment, Business & Industry, Music & Audio and 42 other categories.

Geography

1 YuMe is leading in most countries, including United States, Spain, Sweden, Argentina and 24 other countries.

2 MSN Ads is leading in India, Brazil, United Kingdom, France and 20 other countries.