Market Share by Top Websites

1 Taboola is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Native Ads is still behind Taboola in all market share segments.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Internet & Telecom, Chats & Forums, Arts & Entertainment, News & Media and 209 other categories.

2 Native Ads is leading in E-Commerce.


1 Taboola is leading in most countries, including France, United States, Russia, Brazil and 177 other countries.

2 Native Ads hasn't got a lead over Taboola in any country.