Nativo
4,949 websites

Nativo is free to use

http://www.nativo.net/

The Nativo platform is an end-to-end native advertising solution for publishers enabling them to easily activate, deploy and manage native ad placements across all their media properties.

VS

Yahoo Overture
1,768 websites

Yahoo Overture offers both free and paid options

http://www.admarketplace.com/

Yahoo! Search Marketing is a keyword-based Pay per click or Sponsored search Internet advertising service provided by Yahoo!

Market Share by Top Websites

1 Nativo is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Yahoo Overture is leading in Top 10K Sites.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Science & Education and 15 other categories.

2 Yahoo Overture is leading in Computers Electronics & Technology, Food & Drink, Business & Consumer Services, Gambling and one other category.

Geography

1 Nativo is leading in most countries, including United States, Taiwan, France, United Kingdom and 77 other countries.

2 Yahoo Overture is leading in Japan, South Korea, Philippines, India and 18 other countries.