Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 182 other categories.

2 Neodata is leading in Marketing & Advertising, Pets & Animals, Email, Visual Arts & Design and 20 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Germany and 120 other countries.

2 Neodata is leading in Italy, Albania, Armenia, San Marino and 4 other countries.