Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Autos & Vehicles and 198 other categories.

2 Neodata is leading in Marketing & Advertising, Email, Visual Arts & Design, Pets and 6 other categories.


1 TradeDesk is leading in most countries, including United States, Australia, Germany, United Kingdom and 135 other countries.

2 Neodata is leading in Italy, Uzbekistan, Albania, Moldova and one other country.