Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Neodata is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 182 other categories.

2 Neodata is leading in Marketing & Advertising, Pets & Animals, Email, Visual Arts & Design and 24 other categories.


1 TradeDesk is leading in most countries, including United States, United Kingdom, Canada, Germany and 129 other countries.

2 Neodata is leading in Italy, Albania, San Marino, Burkina Faso and 3 other countries.