Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 NetAffiliation has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Shopping, Business & Industry and 103 other categories.

2 Nielsen Display Ads is leading in Arts & Entertainment, Autos & Vehicles, Music & Audio, Chats & Forums and 78 other categories.


1 Nielsen Display Ads is leading in most countries, including France, United States, Belgium, United Kingdom and 141 other countries.

2 NetAffiliation is leading in Portugal, Brazil, Poland, Andorra and 2 other countries.