Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Nielsen Display Ads in all segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 139 other categories.

2 NetAffiliation is leading in People & Society, Internet & Telecom, Shopping, Domain Names & Register and 65 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, United Kingdom, Canada and 167 other countries.

2 NetAffiliation is leading in Portugal, Brazil, Chad and Mozambique.