Market Share by Top Websites

1 Nielsen Display Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, NetAffiliation is still behind Nielsen Display Ads in all market share segments.

Websites Categories

1 Nielsen Display Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Business & Industry, Autos & Vehicles, Music & Audio and 143 other categories.

2 NetAffiliation is leading in People & Society, Internet & Telecom, Shopping, Domain Names & Register and 61 other categories.

Geography

1 Nielsen Display Ads is leading in most countries, including France, United States, Germany, United Kingdom and 158 other countries.

2 NetAffiliation is leading in Brazil, Portugal, Malta, Angola and 4 other countries.