Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Health and 151 other categories.

2 NetAffiliation is leading in People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 54 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 110 other countries.

2 NetAffiliation is leading in France, Brazil, Portugal, Belgium and 31 other countries.