Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Autos & Vehicles, Health and 137 other categories.

2 NetAffiliation is leading in People & Society, Internet & Telecom, Arts & Entertainment, Shopping and 57 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 97 other countries.

2 NetAffiliation is leading in France, Portugal, Brazil, Belgium and 30 other countries.