Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NetAffiliation is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Health, Vehicles and 20 other categories.

2 NetAffiliation hasn't got a lead over Yandex Direct in any websites category.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, United States and 122 other countries.

2 NetAffiliation is leading in France, Portugal, Tunisia, Namibia and 5 other countries.