Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, PredictiveIntent is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 97 other categories.

2 PredictiveIntent is leading in Jobs & Employment and Career & Education.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 45 other countries.

2 PredictiveIntent is leading in China, Singapore, New Zealand and Malaysia.