Next Performance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Adult and 93 other categories.
Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, Games and 20 other categories.
Viacom Targeting is leading in most countries, including Italy, United States, Australia, Tuvalu and 44 other countries.
Next Performance is leading in France, Brazil, Germany, Spain and 24 other countries.