Next Performance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 58 other categories.
Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 21 other categories.
Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 46 other countries.
Next Performance is leading in France, Spain, Germany, Belgium and 12 other countries.