Next Performance is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Next Performance has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Travel and 81 other categories.
Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 24 other categories.
Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 42 other countries.
Next Performance is leading in France, Spain, Germany, United Kingdom and 28 other countries.