Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 61 other categories.

2 Viacom Targeting is leading in Arts & Entertainment, TV & Video, Music & Audio, People & Society and 20 other categories.

Geography

1 Viacom Targeting is leading in most countries, including Brazil, United States, Italy, Mexico and 43 other countries.

2 Next Performance is leading in France, Spain, Germany, Portugal and 11 other countries.