Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Travel and 84 other categories.

2 WordStream is leading in People & Society, Relationships & Dating, Internet & Telecom, Software and 23 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, United Kingdom, Spain and 48 other countries.

2 WordStream is leading in South Africa, Australia, Egypt, Panama and 2 other countries.