Market Share by Top Websites

1 Next Performance is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WordStream is clearly lagging behind, losing to Next Performance in all segments.

Websites Categories

1 Next Performance has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Home & Garden and 84 other categories.

2 WordStream is leading in Relationships & Dating, Internet & Telecom, Software, Construction & Maintenance and 21 other categories.

Geography

1 Next Performance is leading in most countries, including France, Brazil, Germany, United Kingdom and 45 other countries.

2 WordStream is leading in United States, Bulgaria, Malaysia, Singapore and one other country.