Market Share by Top Websites

1 Rubicon Project is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to Rubicon Project in all segments.

Websites Categories

1 Rubicon Project has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, News & Media and 172 other categories.

2 NUI Media for Publishers is leading in Books & Literature, Industrial Goods & Services, Publications, Reproductive Health and 7 other categories.

Geography

1 Rubicon Project is leading in most countries, including United States, France, Japan, Spain and 159 other countries.

2 NUI Media for Publishers is leading in Zimbabwe and Syrian Arab.