Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, News & Media and 213 other categories.

2 NUI Media for Publishers is leading in Reproductive Health, Credit and Loans & Mortgages.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Belarus, Kazakhstan and 99 other countries.

2 NUI Media for Publishers is leading in United States, Indonesia, Singapore, South Africa and 2 other countries.