Market Share by Top Websites

1 Yandex Direct is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, NUI Media for Publishers is clearly lagging behind, losing to Yandex Direct in all segments.

Websites Categories

1 Yandex Direct has better usage coverage in more websites categories. Including Business & Industry, People & Society, Arts & Entertainment, Marketing & Advertising and 220 other categories.

2 NUI Media for Publishers is leading in Reproductive Health and Guides & Reviews.

Geography

1 Yandex Direct is leading in most countries, including Russia, Ukraine, Kazakhstan, Belarus and 101 other countries.

2 NUI Media for Publishers is leading in Indonesia, Philippines and Tanzania.