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Yahoo Advertising is leading in The Entire Web.
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OptAd360 is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
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Yahoo Advertising has better usage coverage in more websites categories. Including Arts & Entertainment, Games, Food & Drink, Travel & Tourism and 15 other categories.
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OptAd360 is leading in Computers Electronics & Technology, News & Media, Science & Education, Health and one other category.
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OptAd360 is leading in most countries, including Poland, Russia, Turkey, Bulgaria and 89 other countries.
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Yahoo Advertising is leading in Japan, United States, Taiwan, France and 28 other countries.