Market Share by Top Websites

1 Taboola is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Outbrain AdsTxt is leading in Top 10K Sites.

Websites Categories

1 Taboola has better usage coverage in more websites categories. Including Computers Electronics & Technology, News & Media, Adult, Science & Education and 18 other categories.

2 Outbrain AdsTxt is leading in Games and Arts & Entertainment.

Geography

1 Taboola is leading in most countries, including France, Taiwan, Italy, Spain and 119 other countries.

2 Outbrain AdsTxt is leading in United States, Russia, Japan, Australia and 34 other countries.