Market Share by Top Websites

1 Vindicia is leading in Top 100K Sites.

2 In terms of market share, Paddle is clearly lagging behind, losing to Vindicia in all segments.

Websites Categories

1 Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Internet & Telecom and 20 other categories.

2 Vindicia is leading in Finance, Shopping, Financial Management, Recreation & Hobbies and 8 other categories.


1 Paddle is leading in most countries, including United States, France, United Kingdom, Brazil and 17 other countries.

2 Vindicia is leading in Argentina, Thailand, Singapore, Pakistan and 2 other countries.