Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 202 other categories.

2 Plista is leading in Newspapers, Dictionaries & Encyclopedias, Gay, Lesbian, & Bisexual, Martial Arts and 8 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Canada, Australia, United Kingdom and 123 other countries.

2 Plista is leading in Germany, Poland, China, Switzerland and 2 other countries.