Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Plista is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, Arts & Entertainment, People & Society and 206 other categories.

2 Plista is leading in Newspapers, Automotive News, Associations, E-Books and 4 other categories.

Geography

1 TradeDesk is leading in most countries, including United States, Australia, United Kingdom, Canada and 130 other countries.

2 Plista is leading in Germany, Poland, China, Switzerland and 4 other countries.