Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 164 other categories.

2 Plista is leading in Newspapers, Soccer, Humor, Photography and 20 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, France and 116 other countries.

2 Plista is leading in Germany, Poland, Switzerland, Austria and 4 other countries.