Market Share by Top Websites

1 Turn is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Plista is clearly lagging behind, losing to Turn in all segments.

Websites Categories

1 Turn has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Travel and 167 other categories.

2 Plista is leading in Newspapers, Soccer, Humor, Magazines & E-Zines and 16 other categories.


1 Turn is leading in most countries, including United States, United Kingdom, Japan, Italy and 96 other countries.

2 Plista is leading in Germany, Poland, China, Austria and 8 other countries.