Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebTrends Ads is clearly lagging behind, losing to Plista in all segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, People & Society and 117 other categories.

2 WebTrends Ads is leading in Law, Industrial Goods & Services, Consumer Electronics, Motorcycles and one other category.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 45 other countries.

2 WebTrends Ads is leading in Indonesia, Egypt, Philippines, Pakistan and 5 other countries.