Plista is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 106 other categories.
YuMe is leading in People & Society, Career & Education, Photography, Education and 17 other categories.
Plista is leading in most countries, including Germany, Poland, Netherlands, China and 38 other countries.
YuMe is leading in United States, Spain, Sweden, Mexico and 13 other countries.