Market Share by Top Websites

1 Plista is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, YuMe is still behind Plista in all market share segments.

Websites Categories

1 Plista has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Music & Audio and 94 other categories.

2 YuMe is leading in People & Society, Career & Education, Photography, Education and 26 other categories.


1 Plista is leading in most countries, including Germany, Poland, Netherlands, China and 35 other countries.

2 YuMe is leading in United States, Spain, India, Sweden and 21 other countries.