Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 118 other categories.

2 Popcorn Metrics is leading in Dentistry, Aviation, Graphics & Multimedia Tools, Gardening and one other category.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 74 other countries.

2 Popcorn Metrics is leading in Iran, Portugal, Seychelles, Nigeria and 3 other countries.