Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Popcorn Metrics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 113 other categories.

2 Popcorn Metrics is leading in Dentistry, Magazines & E-Zines, Home & Garden, Recreation & Hobbies and 5 other categories.

Geography

1 Segment is leading in most countries, including British Indian Ocean Territory, United States, Norway, United Kingdom and 89 other countries.

2 Popcorn Metrics is leading in China, Palau, Nigeria and Mali.