Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Popcorn Metrics is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 216 other categories.

2 Popcorn Metrics hasn't got a lead over DoubleClick Floodlight in any websites category.


1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Poland, Canada and 142 other countries.

2 Popcorn Metrics is leading in Aruba.