Market Share by Top Websites

1 Rocket Fuel is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Viacom Targeting is clearly lagging behind, losing to Rocket Fuel in all segments.

Websites Categories

1 Rocket Fuel has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Travel and 186 other categories.

2 Viacom Targeting is leading in TV & Video, Humor and Camps.

Geography

1 Rocket Fuel is leading in most countries, including Japan, United States, United Kingdom, Germany and 116 other countries.

2 Viacom Targeting is leading in Tuvalu, Lao People's Democratic Republic, British Indian Ocean Territory, El Salvador and 6 other countries.