Market Share by Top Websites

1 Route is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, StarTrack is clearly lagging behind, losing to Route in all segments.

Websites Categories

1 Route has better usage coverage in more websites categories. Including Lifestyle, Arts & Entertainment, Sports, Food & Drink and 15 other categories.

2 StarTrack is leading in Computers Electronics & Technology, Business & Consumer Services, Heavy Industry & Engineering and Law & Government.

Geography

1 Route is leading in most countries, including United States, Canada, United Kingdom, India and 74 other countries.

2 StarTrack is leading in Australia, New Zealand, Russia, Malaysia and 18 other countries.