Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 114 other categories.

2 TruEffect is leading in People & Society, News & Media, Performing Arts, TV & Video and 6 other categories.


1 Segment is leading in most countries, including United States, United Kingdom, Greece, Norway and 71 other countries.

2 TruEffect is leading in Pakistan.