Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TruEffect is still behind Segment in all market share segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 112 other categories.

2 TruEffect is leading in People & Society, News & Media, Performing Arts, TV & Video and 6 other categories.

Geography

1 Segment is leading in most countries, including United States, Greece, United Kingdom, Australia and 79 other countries.

2 TruEffect is leading in Guam and Guatemala.