Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Shopping, Arts & Entertainment and 118 other categories.

2 TruEffect is leading in News & Media, Performing Arts, TV & Video, Accounting and 5 other categories.

Geography

1 Segment is leading in most countries, including United States, United Kingdom, Greece, Australia and 81 other countries.

2 TruEffect is leading in Guam, Qatar, Sierra Leone and Egypt.