Market Share by Top Websites

1 Segment is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 90 other categories.

2 Segment is leading in Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 54 other categories.


1 Unica is leading in most countries, including United States, Canada, Germany, Japan and 49 other countries.

2 Segment is leading in United Kingdom, India, Greece, France and 45 other countries.