Market Share by Top Websites

1 Segment is leading in The Entire Web.

2 Unica is leading in Top 10K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 80 other categories.

2 Segment is leading in Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 65 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 55 other countries.

2 Segment is leading in Greece, Australia, France, India and 34 other countries.