Market Share by Top Websites

1 Segment is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 91 other categories.

2 Segment is leading in Internet & Telecom, Shopping, Arts & Entertainment, Marketing & Advertising and 55 other categories.


1 Unica is leading in most countries, including Germany, Canada, United Kingdom, Australia and 62 other countries.

2 Segment is leading in British Indian Ocean Territory, United States, Norway, India and 47 other countries.