Market Share by Top Websites

1 Segment is leading in The Entire Web.

2 Unica is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 68 other categories.

2 Segment is leading in Internet & Telecom, Shopping, Arts & Entertainment, Computer & Electronics and 61 other categories.


1 Unica is leading in most countries, including United States, Germany, Canada, Italy and 56 other countries.

2 Segment is leading in United Kingdom, Greece, Norway, Australia and 32 other countries.