Market Share by Top Websites

1 Segment is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, WOW Analytics is still behind Segment in all market share segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Career & Education and 84 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 43 other categories.


1 Segment is leading in most countries, including United States, Greece, Australia, India and 60 other countries.

2 WOW Analytics is leading in United Kingdom, Ireland, United Arab Emirates, Pakistan and 28 other countries.