Market Share by Top Websites

1 Segment is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Segment in all segments.

Websites Categories

1 Segment has better usage coverage in more websites categories. Including Internet & Telecom, Shopping, Arts & Entertainment, Career & Education and 88 other categories.

2 WOW Analytics is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 43 other categories.


1 Segment is leading in most countries, including United States, India, Greece, Australia and 59 other countries.

2 WOW Analytics is leading in United Kingdom, Turkey, United Arab Emirates, Taiwan and 25 other countries.