Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 164 other categories.

2 Unica is leading in Finance, Law & Government, Financial Management, Law and 15 other categories.


1 Signal is leading in most countries, including United States, Brazil, Germany, Japan and 135 other countries.

2 Unica is leading in Malawi, Ghana, Burkina Faso, Togo and 4 other countries.