Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 162 other categories.

2 Unica is leading in Finance, Law & Government, Financial Management, Law and 16 other categories.

Geography

1 Signal is leading in most countries, including United States, Germany, Brazil, Japan and 121 other countries.

2 Unica is leading in Kenya, Nicaragua, Palestinian, Congo Republic and 6 other countries.