Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 179 other categories.

2 Unica is leading in Law & Government, Financial Management, Law, Investing and 16 other categories.


1 Signal is leading in most countries, including United States, Japan, Brazil, Canada and 127 other countries.

2 Unica is leading in Sri Lanka, Zimbabwe, Saint Vincent, Malawi and 8 other countries.