Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 185 other categories.

2 Unica is leading in Investing, Law, Conditions & Diseases, Military & Defense and 12 other categories.


1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 133 other countries.

2 Unica is leading in Congo, Cote d Ivoire, Palestinian, Gibraltar and 6 other countries.