Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Unica is still behind Signal in all market share segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 182 other categories.

2 Unica is leading in Law & Government, Financial Management, Law, Investing and 15 other categories.


1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 137 other countries.

2 Unica is leading in Ghana, Cameroon, Swaziland, Saint Vincent and 4 other countries.