Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Signal is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Computers Electronics & Technology, Finance, Travel & Tourism and 18 other categories.

2 Signal is leading in News & Media and Adult.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Ukraine, United Kingdom, Russia and 140 other countries.

2 Signal is leading in Malaysia, Greece, Romania, Hungary and 7 other countries.