Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Signal is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Travel and 211 other categories.

2 Signal is leading in Accommodation & Hotels, Automotive Industry, Jobs & Employment, Poker and 7 other categories.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, United Kingdom, Canada, Australia and 149 other countries.

2 Signal is leading in Japan, Brazil, Ecuador, Costa Rica and 19 other countries.