Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Signal is still behind DoubleClick Floodlight in all market share segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Vehicles, Travel & Tourism, Finance, Computers Electronics & Technology and 13 other categories.

2 Signal is leading in Arts & Entertainment, News & Media, Community & Society, Adult and 3 other categories.


1 Signal is leading in most countries, including Brazil, Indonesia, Spain, India and 83 other countries.

2 DoubleClick Floodlight is leading in United States, United Kingdom, Canada, Australia and 61 other countries.