Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Accommodation & Hotels and 179 other categories.

2 WOW Analytics is leading in Computer & Electronics, Software, Business Services, Industrial Goods & Services and 9 other categories.


1 Signal is leading in most countries, including United States, Japan, Brazil, Germany and 139 other countries.

2 WOW Analytics is leading in United Kingdom, Guernsey, Syrian Arab, Senegal and one other country.