Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Signal has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Travel, Business & Industry and 194 other categories.

2 WOW Analytics is leading in Computer & Electronics, Software, Industrial Goods & Services, Business Services and 5 other categories.


1 Signal is leading in most countries, including United States, Japan, Germany, Brazil and 156 other countries.

2 WOW Analytics is leading in United Kingdom, Jersey, Brunei Darussalam, Madagascar and 4 other countries.