Market Share by Top Websites

1 Specific Media is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to Specific Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 133 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Accounting, Vegetarian & Vegan, Reproductive Health and 3 other categories.

Geography

1 Specific Media is leading in most countries, including United States, United Kingdom, Denmark, Spain and 58 other countries.

2 Total Media is leading in Israel, Bulgaria, Cyprus, Ethiopia and 3 other countries.