Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Specific Media is still behind TradeDesk in all market share segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, News & Media, People & Society, Arts & Entertainment and 192 other categories.

2 Specific Media is leading in Coupons, File Sharing, Hair, Flowers and 2 other categories.


1 TradeDesk is leading in most countries, including United States, Canada, United Kingdom, Australia and 108 other countries.

2 Specific Media is leading in Malawi, Luxembourg, Greenland, Congo and 2 other countries.