Market Share by Top Websites

1 TradeDesk is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Specific Media is clearly lagging behind, losing to TradeDesk in all segments.

Websites Categories

1 TradeDesk has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Autos & Vehicles, News & Media and 214 other categories.

2 Specific Media is leading in Coupons, File Sharing and Physics.

Geography

1 TradeDesk is leading in most countries, including United States, Netherlands, Australia, Germany and 156 other countries.

2 Specific Media is leading in Greenland, Malta, Timor-leste, Mayotte and 4 other countries.