Market Share by Top Websites

1 Underdog Media is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Specific Media is clearly lagging behind, losing to Underdog Media in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Shopping and 113 other categories.

2 Underdog Media is leading in Computer & Electronics, News & Media, Software, Technology News and 29 other categories.


1 Specific Media is leading in most countries, including United Kingdom, Spain, Denmark, France and 37 other countries.

2 Underdog Media is leading in United States, Canada, Brazil, Australia and 28 other countries.