Market Share by Top Websites

1 VisualDNA is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Specific Media is clearly lagging behind, losing to VisualDNA in all segments.

Websites Categories

1 Specific Media has better usage coverage in more websites categories. Including People & Society, Business & Industry, Shopping, Internet & Telecom and 102 other categories.

2 VisualDNA is leading in News & Media, Arts & Entertainment, Newspapers, Music & Audio and 55 other categories.


1 Specific Media is leading in most countries, including United States, Denmark, Spain, India and 56 other countries.

2 VisualDNA is leading in Great Britain, Germany, Russia, Netherlands and 31 other countries.