Market Share by Top Websites

1 SpecificClick is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Total Media is clearly lagging behind, losing to SpecificClick in all segments.

Websites Categories

1 SpecificClick has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, News & Media and 121 other categories.

2 Total Media is leading in Gay, Lesbian, & Bisexual, Business Services, Computer Security, E-Commerce and 7 other categories.


1 SpecificClick is leading in most countries, including United States, United Kingdom, France, Norway and 46 other countries.

2 Total Media is leading in Israel, Venezuela, Togo and Korea Republic.