TapIt! is a global mobile advertising network with only one goal in mind: To serve the needs of our advertisers, publishers, and app developers better than anyone else. We are committed to empowering our partners to meet their goals through...
In terms of market share, TapIt! is clearly lagging behind, losing to Unicast in all segments.
TapIt! has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Shopping, Internet & Telecom and 41 other categories.
Unicast is leading in Performing Arts.
TapIt! is leading in most countries, including United States, United Kingdom, Russia, Indonesia and 11 other countries.
Unicast hasn't got a lead over TapIt! in any country.