Market Share by Top Websites

1 The ADEX is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Totango is clearly lagging behind, losing to The ADEX in all segments.

Websites Categories

1 The ADEX has better usage coverage in more websites categories. Including Vehicles, Business & Consumer Services, Computers Electronics & Technology, Heavy Industry & Engineering and 15 other categories.

2 Totango is leading in Science & Education, Finance, Jobs & Career, Travel & Tourism and one other category.


1 The ADEX is leading in most countries, including Germany, Estonia, Malaysia, France and 64 other countries.

2 Totango is leading in United States, United Kingdom, Canada, Australia and 11 other countries.