1
TailTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, The ADEX is clearly lagging behind, losing to TailTarget in all segments.
1
TailTarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Science & Education and 15 other categories.
2
The ADEX is leading in Vehicles, Heavy Industry & Engineering, Lifestyle, Reference Materials and one other category.
1
The ADEX is leading in most countries, including Germany, United States, Estonia, Malaysia and 61 other countries.
2
TailTarget is leading in Brazil, Mexico, Argentina, Portugal and 19 other countries.