Market Share by Top Websites

1 TailTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, The ADEX is clearly lagging behind, losing to TailTarget in all segments.

Websites Categories

1 TailTarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 18 other categories.

2 The ADEX is leading in Heavy Industry & Engineering and Pets & Animals.


1 TailTarget is leading in most countries, including Brazil, Mexico, Italy, France and 44 other countries.

2 The ADEX is leading in Germany, Austria, Poland, Switzerland and 28 other countries.