Market Share by Top Websites

1 TailTarget is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, The ADEX is clearly lagging behind, losing to TailTarget in all segments.

Websites Categories

1 TailTarget has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Science & Education and 15 other categories.

2 The ADEX is leading in Vehicles, Heavy Industry & Engineering, Lifestyle, Reference Materials and one other category.


1 The ADEX is leading in most countries, including Germany, United States, Estonia, Malaysia and 61 other countries.

2 TailTarget is leading in Brazil, Mexico, Argentina, Portugal and 19 other countries.