Market Share by Top Websites

1 Adobe Audience Manager is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TailTarget is still behind Adobe Audience Manager in all market share segments.

Websites Categories

1 Adobe Audience Manager has better usage coverage in more websites categories. Including Vehicles, Finance, Computers Electronics & Technology, Travel & Tourism and 17 other categories.

2 TailTarget is leading in News & Media, E-commerce & Shopping and Adult.

Geography

1 Adobe Audience Manager is leading in most countries, including United States, Canada, Australia, Japan and 123 other countries.

2 TailTarget is leading in Brazil, Mexico, Portugal, Honduras and 5 other countries.