Market Share by Top Websites

1 Adobe Audience Manager is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kapost is clearly lagging behind, losing to Adobe Audience Manager in all segments.

Websites Categories

1 Adobe Audience Manager has better usage coverage in more websites categories. Including Vehicles, Finance, Computers Electronics & Technology, Health and 17 other categories.

2 Kapost is leading in E-commerce & Shopping, Adult and Reference Materials.

Geography

1 Adobe Audience Manager is leading in most countries, including United States, Canada, United Kingdom, Australia and 138 other countries.

2 Kapost is leading in Finland, Czech Republic, Latvia, Slovakia and 11 other countries.