Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 191 other categories.

2 Unica is leading in Car Buying, Law, Gambling, Medicine and 12 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 118 other countries.

2 Unica is leading in Puerto Rico, Nigeria, Cote d Ivoire, Papua New Guinea and 6 other countries.