Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Business & Industry, Arts & Entertainment, Internet & Telecom and 162 other categories.

2 Unica is leading in Car Buying, Law, Investing, Medicine and 13 other categories.

Geography

1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 137 other countries.

2 Unica is leading in Saint Vincent And The Grenadines, Nigeria, Sudan, Burkina Faso and 5 other countries.