Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 199 other categories.

2 Unica is leading in Car Buying, Medicine, Gambling, Conditions & Diseases and 8 other categories.


1 TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 162 other countries.

2 Unica is leading in Tonga, Luxembourg, Botswana, Democratic Republic Of The Congo and 5 other countries.