Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TNS is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 15 other categories.

2 TNS is leading in Arts & Entertainment, News & Media, Community & Society, Hobbies & Leisure and one other category.


1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, Australia and 145 other countries.

2 TNS is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.