DoubleClick Floodlight
213,244 websites

DoubleClick Floodlight is free to use

http://www.google.com/doubleclick/

Floodlight is an optional feature in DFA that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads. For the implementation of Floodlight, Floodligh...

VS

TNS
60,851 websites

TNS costs money

http://www.tnsglobal.com/

Transaction Network Services (TNS) is a leading global provider of data communications and interoperability solutions. By combining innovation, advanced technology, experience and service excellence, TNS delivers managed communications solu...

Market Share by Top Websites

1 DoubleClick Floodlight is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TNS is clearly lagging behind, losing to DoubleClick Floodlight in all segments.

Websites Categories

1 DoubleClick Floodlight has better usage coverage in more websites categories. Including Computers Electronics & Technology, Vehicles, Food & Drink, Finance and 15 other categories.

2 TNS is leading in Arts & Entertainment, News & Media, Community & Society, Hobbies & Leisure and one other category.

Geography

1 DoubleClick Floodlight is leading in most countries, including United States, Japan, Canada, Australia and 145 other countries.

2 TNS is leading in Russia, Ukraine, Belarus, Kazakhstan and 7 other countries.