Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Business & Industry, Internet & Telecom and 208 other categories.

2 WOW Analytics is leading in Industrial Goods & Services, Insurance, Furniture, Grants & Scholarships and 2 other categories.


1 TNS is leading in most countries, including Russia, Norway, Montenegro, Ukraine and 167 other countries.

2 WOW Analytics is leading in United Kingdom, Cape Verde, Faeroe Islands, Gibraltar and one other country.