Market Share by Top Websites

1 TNS is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WOW Analytics is clearly lagging behind, losing to TNS in all segments.

Websites Categories

1 TNS has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Internet & Telecom, Business & Industry and 200 other categories.

2 WOW Analytics is leading in Business Services, Industrial Goods & Services, Furniture, Insurance and 3 other categories.


1 TNS is leading in most countries, including Russia, Ukraine, United States, Norway and 121 other countries.

2 WOW Analytics is leading in Pakistan, Nigeria, Trinidad and Tobago, Tanzania and 5 other countries.