In terms of market share, TruEffect is clearly lagging behind, losing to Vertster in all segments.
TruEffect has better usage coverage in more websites categories. Including News & Media, People & Society, Business & Industry, Arts & Entertainment and 44 other categories.
Vertster is leading in Computer Hardware, Agriculture & Forestry, Jobs & Employment, Computer Security and 4 other categories.
TruEffect is leading in most countries, including United States, United Kingdom, Italy, Japan and 16 other countries.
Vertster is leading in Australia and Malaysia.