Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 77 other categories.

2 TruEffect is leading in News & Media, TV & Video, Philanthropy, Games and 7 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 36 other countries.

2 TruEffect is leading in Tuvalu, United Arab Emirates, Bermuda, Belgium and 3 other countries.