Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 90 other categories.

2 TruEffect is leading in News & Media, People & Society, TV & Video, Performing Arts and 9 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 37 other countries.

2 TruEffect is leading in Russia, United Arab Emirates, Saudi Arabia, Romania and 4 other countries.