Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 1M Sites.

2 TruEffect is leading in Top 100K Sites.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Arts & Entertainment, Health and 83 other categories.

2 TruEffect is leading in News & Media, TV & Video, Transportation & Logistics, Online Marketing and 6 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 30 other countries.

2 TruEffect is leading in Russia, Poland, Uganda, Tuvalu and 9 other countries.