Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in Top 100K Sites and Top 1M Sites.

2 Despite its recent growth, TruEffect is still behind Yahoo Search Marketing Analytics in all market share segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Business & Industry, Shopping, Internet & Telecom, Arts & Entertainment and 85 other categories.

2 TruEffect is leading in News & Media, People & Society, Performing Arts, TV & Video and 18 other categories.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including United States, Japan, Taiwan, Korea Republic and 29 other countries.

2 TruEffect is leading in Dominican Republic, Guam, Iran, Kenya and 4 other countries.