Market Share by Top Websites

1 Yahoo Search Marketing Analytics is leading in The Entire Web.

2 In terms of market share, TruEffect is clearly lagging behind, losing to Yahoo Search Marketing Analytics in all segments.

Websites Categories

1 Yahoo Search Marketing Analytics has better usage coverage in more websites categories. Including Lifestyle, Computers Electronics & Technology, E-commerce & Shopping, Health and 18 other categories.

2 TruEffect is leading in News & Media.

Geography

1 Yahoo Search Marketing Analytics is leading in most countries, including Japan, United States, South Korea, Taiwan and 35 other countries.

2 TruEffect is leading in Greece, Slovakia and Guam.