Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 56 other categories.

2 TruEffect is leading in Internet & Telecom, TV & Video, Performing Arts, Computer & Electronics and 20 other categories.


1 TruEffect is leading in most countries, including United States, Japan, India, United Kingdom and 14 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Germany, Poland and 8 other countries.