Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 55 other categories.

2 TruEffect is leading in Internet & Telecom, Performing Arts, TV & Video, Transportation & Logistics and 20 other categories.


1 TruEffect is leading in most countries, including United States, United Kingdom, India, Japan and 14 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Poland, Russia and 11 other countries.