In terms of market share, TruEffect is clearly lagging behind, losing to YellowTracker in all segments.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 70 other categories.
TruEffect is leading in Computer & Electronics, Performing Arts, TV & Video, Finance and 15 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, Germany, Russia and 15 other countries.
TruEffect is leading in United States, Italy, Japan, Mexico and 7 other countries.