Market Share by Top Websites

2 TruEffect is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 37 other categories.

2 TruEffect is leading in News & Media, TV & Video, Philanthropy, Games and 11 other categories.


1 TruEffect is leading in most countries, including United States, Japan, Italy, Venezuela and 11 other countries.

2 YellowTracker is leading in Netherlands, Belgium, Germany, United Kingdom and 6 other countries.