TruEffect is leading in Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 29 other categories.
TruEffect is leading in News & Media, Games, TV & Video, Transportation & Logistics and 13 other categories.
TruEffect is leading in most countries, including United States, Russia, Brazil, Poland and 19 other countries.
YellowTracker is leading in Netherlands, Belgium, Germany, France and 5 other countries.