2
In terms of market share, TruEffect is clearly lagging behind, losing to YellowTracker in all segments.
1
TruEffect has better usage coverage in more websites categories. Including Games, Arts & Entertainment, Health and Jobs & Career.
2
YellowTracker is leading in Pets & Animals.
1
YellowTracker is leading in most countries, including Netherlands, Germany, Belgium, South Africa and 2 other countries.
2
TruEffect is leading in United States, Guam, Mexico and Spain.