TruEffect is leading in Top 100K Sites and Top 1M Sites.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 70 other categories.
TruEffect is leading in Performing Arts, TV & Video, Transportation & Logistics, Finance and 21 other categories.
TruEffect is leading in most countries, including United States, India, Montenegro, United Kingdom and 24 other countries.
YellowTracker is leading in Netherlands, Belgium, Germany, France and 16 other countries.