In terms of market share, TruEffect is clearly lagging behind, losing to YellowTracker in all segments.
YellowTracker has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, News & Media and 70 other categories.
TruEffect is leading in Computer & Electronics, Performing Arts, TV & Video, Transportation & Logistics and 16 other categories.
YellowTracker is leading in most countries, including Netherlands, Belgium, United Kingdom, Russia and 14 other countries.
TruEffect is leading in United States, Japan, Indonesia, Mexico and 10 other countries.