Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualVisitor is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Health, Finance and 87 other categories.

2 VisualVisitor is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Software and 41 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Italy and 73 other countries.

2 VisualVisitor is leading in India, Singapore, Viet Nam, Philippines and 14 other countries.