Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, VisualVisitor is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Autos & Vehicles, Car Buying, Health, Finance and 99 other categories.

2 VisualVisitor is leading in Business & Industry, Internet & Telecom, Computer & Electronics, Marketing & Advertising and 39 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Germany, Canada and 78 other countries.

2 VisualVisitor is leading in India, Philippines, United Arab Emirates, Pakistan and 11 other countries.