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W3Counter is leading in Top 1M Sites and The Entire Web.
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Unica is leading in Top 10K Sites and Top 100K Sites.
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W3Counter has better usage coverage in more websites categories. Including Computers Electronics & Technology, Arts & Entertainment, Adult, Community & Society and 12 other categories.
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Unica is leading in Science & Education, Finance, Health, Law & Government and 4 other categories.
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W3Counter is leading in most countries, including United States, Hungary, United Kingdom, Brazil and 84 other countries.
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Unica is leading in Japan, Israel, Switzerland, Austria and 5 other countries.