Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebProspector is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 131 other categories.

2 WebProspector is leading in Online Marketing, Domain Names & Register, Consumer Electronics, Genealogy and one other category.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Japan and 90 other countries.

2 WebProspector is leading in Germany, Tunisia and Viet Nam.