Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebProspector is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Car Buying, Health and 110 other categories.

2 WebProspector is leading in Internet & Telecom, Online Marketing, Software, Consumer Electronics and 4 other categories.


1 Unica is leading in most countries, including United States, United Kingdom, Canada, Italy and 89 other countries.

2 WebProspector is leading in Germany.