Market Share by Top Websites

1 Unica is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, WebProspector is clearly lagging behind, losing to Unica in all segments.

Websites Categories

1 Unica has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Health, Car Buying and 99 other categories.

2 WebProspector is leading in Online Marketing, Golf, Consumer Electronics, Restaurants & Delivery and 2 other categories.

Geography

1 Unica is leading in most countries, including United States, United Kingdom, Japan, Canada and 79 other countries.

2 WebProspector is leading in Germany and Kazakhstan.