AdTaily develops a self-service widget that lets all kind of online publishers sell ads directly on their websites. The publishers have full control over the price of an ad and AdTaily charges no commission for any purchase made directly through the widget. The company generates revenue from it's AdStore and direct sales to corporate customers.
AdTaily started with a local version for the Polish market, building a network of 10 000+ publishers in 10 months. The main version http://www.adtaily.com is currently in beta.
AdTaily was selected as a finalist in Seedcamp 2008.