Recent Technology Changes in computerwoche.de

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Technologies in use by computerwoche.de

Yieldlab was the first company in Germany to develop its own optimization technology for providers of advertising space which integrates Real Time Bidding (RTB). The Yieldlab GmbH was founded in September 2010 as a technology and consultancy company in Hamburg. Yieldlab develops the operating system for real time trade and the...

Ads.txt stands for Authorized Digital Sellers and is a simple, flexible and secure method that publishers and distributors can use to publicly declare the companies they authorize to sell their digital inventory.

„Adcloud technology offers far-reaching possibilities to form our own performance network and hence serve the needs of our customers in the best way possible.

Improve Digital provides real-time advertising technology to owners of premium digital media who want to build their own Private Ad Ecosystem. Improve Digital enables them to build, grow, manage, control, and optimise their own environment driving revenues from direct campaigns, RTB, ad networks, exchanges, trading desks and any...

A9 manages product search and advertising technologies that are scalable, highly available, and cross-platform for Amazon and other clients.

Consumable's content widgets combine entertaining short form content with digital ads to create a fun experience for users to engage with.

Sonobi Media is a leader in advertising technology. We are a digital display advertising company bringing web publishers and advertisers together via a single ...

Yieldmo is a mobile advertisement company.

Programmatic advertising marketplace.

App monetization and Video SSP.

AppNexus is the most advanced platform for buying real-time online advertising. AppNexus's clients include the largest ad networks and online advertisers. AppNexus offers a proprietary gateway to premier ad exchanges and ad inventory aggregators, and cloud computing capabilities for unrivaled scalability. AppNexus is based in Ne...

Lijit Networks, Inc. is a wholly-owned subsidiary of Federated Media Publishing. By providing innovative advertising services, audience analytics, and reader engagement tools to over 125,000 sites, Lijit helps online publishers grow their website, build their business and make more money. Lijit connects publishers with premium o...

RTK.io, Inc. provides programmatic infrastructure to the greater ad tech ecosystem.

Advertising.com combines the industrys most advanced technology, precise targeting and a quality network to deliver results for advertisers & publishers.

GumGum is the world's largest in-image ad platform and a Quantcast Top 10 Property, reaching 150 million unique visitors and serving billions of in-image ads per month. GumGum was founded in 2007 when a team of seasoned Internet entrepreneurs realized web site publishers were missing out on valuable revenue by not monetizing ...

district m is a full-service advertising exchange that creates open, transparent marketplaces through which publishers and advertisers can quickly and easily connect to maximize today's digital advertising demand

Viralize is a technology platform that unites online Publishers, Video Creators and Advertisers. This powerful, proprietary platform allows publishers to deliver and monetize premium video, gives creators the global arena to distribute souped-up content, and connects advertisers to qualified, engaged audiences.

Open, Multi-format, Multi-device Native Marketing Platform Connecting Advertisers and Publishers to Deliver Optimized and Insightful Native Advertising at Scale.

Native advertising system for the visual web.

Since 2006, PubMatic (www.PubMatic.com) has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic's platform com...

Tremor Video delivers proven video ad engagement on any screen at a scale on par with TV. We connect brands with the largest swath of optimal viewers in ...

Video advertising serving technology.

Advertising solutions by Exponential.

site Making display advertising simple, relevant, rewarding for agencies and advertisers.

Premium video monetization solutions.

Vidazoo is a video content and yield management platform. The company focuses primarily on building smart automation tools to help publishers manage multiple video placements and optimize demand under the same platform. Its rich product portfolio includes an HTML5 video player, adserver, yield management platform, and most recen...

Video advertising solutions allowing advertisers to reach their target audience with innovative video ad formats and high quality inventory across any device.

Video advertising solution.

Online Video Advertising Platform

Manages and tracks video views across social video campaigns

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

Websites that allows Outbrain ads through their ads.txt

Top publishers use Sharethrough's technology to create and manage native advertising placements.

Outbrain (www.outbrain.com) is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate reve...

xandr is an advertising company.

Russian based ad system.

Clearstream provides a full suite of programmatic solutions with a unique point of view.

OpenX is one of the world's leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a brea...

DoubleClick is a provider of digital marketing technology and services. Companies come to DoubleClick for expertise in ad serving, media, video, search and affiliate marketing to help them make the most of the digital medium.

Amazon Publisher Services is a suite of cloud services that brings solutions built by Amazon to help publishers build, monetize and grow their digital media business.

Advertising optimization service.

Index Exchange is a provider of online media solutions. With a network reach of over half the US digital audience. Previously known as Casale Media.

ADTECH is a global technology solutions company and is AOL Advertising's ad serving platform. The company's flagship product, ADTECH IQ is an integrated ad serving platform that enables web publishers, ad networks, agencies and advertisers to measure, manage, and serve online advertising campaigns including display, video and mo...

ADman Media is an outstream video supply-side platform (SSP) leader in Spain and Latin America.

AdSense is an ad serving application run by Google. Website owners can enroll in the program to enable text, image, and, more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue on either a per-click or per-impression basis. Google not only offers AdSense for ...

Smart AdServer SAS develops and markets one of the main ad serving technologies for the management of online campaigns for media agencies and publishers. Created in 2001, the company Smart AdServer, has 300 customers for 1600 sites spanning four continents, among them: Zed digital, Starcom, Mindshare, Mediacom, Mediaedge:cia...

Publisher advertising network.

Conversant offers a fully integrated personalization platform, personalized media programs and an affiliate marketing networks.

Cross-screen, independent, video SSP

Unified Advertising and Analytics solutions from Google

Mautic provides free and open source marketing automation software available to everyone.

BlueConic allows you to recognize an individual at any touchpoint and synchronize their intent.

Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertisin...

33Across is a publisher monetization and traffic platform

IO Technologies is a platform with an interface to keep all of your data in one place IO's mission is to make analytics accessible for non-analysts who can obtain data that is crucial to measuring organizational performance

Websites using some type of Yahoo services

Websites using some type of Facebook technology.

Websites using Amazon technologies

Websites using Google technologies

Websites with links to WhatsApp app.

AMP stands for Accelerated Mobile Pages, a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. Google officially integrated AMP listings into its mobile search results.

jQuery: The Write Less, Do More, JavaScript Library.

Google Tag Manager makes it easy for marketers to add and update website tags including analytics, remarketing, and more.

All Twitter's social tools, including buttons and timeline widgets.

See what your Facebook friends have liked, shared, or commented on across the Web. This includes all variations of Like, Share and Follow Buttons, Embedded Posts, Comments, Activity Feed, Recommendations Feed, Recommendations Bar, Like Box and Facepile.

Facebook Connect allow users to connect their Facebook identity, friends and, privacy to any website. Facebook Connect is Facebook's first attempt to allow access to Facebook user data outside of Facebook itself. The company is describing it as giving third party applications access to much of the same data as Facebook applicat...

Embedded videos from YouTube.

Lemonwhale provides a video platform for Publishers to engage audiences.

Amazon CloudFront is a content delivery web service. It integrates with other Amazon Web Services to give developers and businesses an easy way to distribute content to end users with low latency, high data transfer speeds, and no commitments.

Websites with cart functionality on them

Direct payment via online banking.

Russian payment provider

websites using the $ symbol on their website - meaning it may accept payment in this currency used in Israel.

nginx [engine x] is a HTTP server and mail proxy server written by Igor Sysoev.

Amazon Route 53 is a highly available and scalable Domain Name System (DNS) web service.

A rich hosted Exchange environment for every user without having to manage a server.

A family of standard web feed formats used to publish frequently updated information like blog entries, news headlines, audio and video.

Websites with FAQ page

Websites using https protocol.

The DOCTYPE is a required preamble for HTML5 websites.

UTF-8 (8-bit UCS/Unicode Transformation Format) is a variable-length character encoding for Unicode. It is the preferred encoding for web pages.

The http-equiv attribute provides an HTTP header for the information/value of the content attribute. The http-equiv attribute can be used to simulate an HTTP response header.

The Open Graph protocol enables any web page to become a rich object in a social graph, a open protocol supported by Facebook

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